Bonafide’s audience numbers, gathered into one sponsor pitch with sources and dates.

We co-own this show with Nikaloo Promotions. Luke Bona hosts it.

Bonafide handed out cards at trade shows, but its numbers sat in dashboards that count differently. A brand that scans the QR code at a show now gets one page: numbers, formats and a way to enquire.

Client
Bonafide with Luke Bona
Project
Podcast production and a sponsorship website
Year
2024
Medium
Production · Astro, on Cloudflare
View the live site(live site)

A clip from the show, as published on YouTube in September 2026.

Watch on YouTube
Bonafide’s audience section on desktop: three figures, each with its source and ‘as at Jul 2026’, and a note on the 2M+ lifetime total.The same audience section on a phone, with the three figures stacked.
Each figure card names its source and month. A note explains the lifetime total.
Bonafide’s ‘A menu of formats’ section: a halftone photo of Luke Bona and the first four sponsorship formats, with no prices.
Ways to sponsor the show, set out as a menu with no prices.
Bonafide’s enquiry form on dark brown: name, company, email, interest chips, timeline and a ‘Send to our sponsorship team’ button.
The form asks what a brand wants and when, so the reply can be specific.

Three decisions

  1. Made for the phone in a brand’s hand at a trade show.

    On all 4 phone sizes we tested, the headline and Enquire button show without scrolling.

  2. The first figure card on the page shows how long people watch.

    A view count says the show was seen. An average view of 8m 10s on YouTube, as at July 2026, says people stayed.

  3. Sponsors choose from a menu of formats.

    So the first conversation starts with what the brand wants.

Credits

Sponsor site copy, design and build
Duke Street Studio
Podcast production
Duke Street Studio
Merch design
Duke Street Studio
Host
Luke Bona
View the live site(live site)

Tell us what you’re making

A few lines will do. We reply within 1–2 business days. If we’re not the right fit, we’ll say so and suggest who might be.

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