Digital Optima’s website, designed to lead supply-chain teams to a demo.

Digital Optima sells software that puts a supply chain’s orders, shipments and warehouses in one shared view. The design had to show that view, as the copy asked, and lead to booking a demo.

Client
Digital Optima
Credit
Website design, with ZantZoo
Project
Website design
Year
2025
Medium
Figma
View the live site(live site)
Digital Optima’s desktop home page: ‘Run your supply chain on the truth. Not 10 versions of it.’ on dark green, an orange ‘Book a Demo’ button and the top of a globe.The same first screen on a phone: the headline and orange ‘Book a Demo’ button stacked above the globe and its 6 feature labels.
The first screen on desktop and phone, with the demo button and the globe.
The solutions panel on Digital Optima’s home page: 5 tabs with ‘Global Orchestration System’ selected, above a photo of hands at a laptop, a short description and a ‘More’ button.
The solutions share one tabbed panel. Each tab opens its own page.
Digital Optima’s opening section as designed at desktop, tablet and phone sizes, side by side: the same headline, orange button and globe reflowing to each width.
The opening section as designed for desktop, tablet and phone.

Three decisions

  1. Every orange button on the home page says Book a Demo.

    The copy named one main action, so only that action gets orange.

  2. We drew the shared view as a globe, ringed by 6 features.

    Software has no physical form. The copy asked to show it first.

  3. We designed the home page for desktop, tablet and phone.

    So ZantZoo’s developer had our layout to follow at each size.

Credits

Website design
Duke Street Studio, with ZantZoo
Website build
ZantZoo’s developer, in WordPress and Elementor
Copy
Supplied by the client
Brand identity
Supplied by the client
View the live site(live site)

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